Феномен примарного як явище сучасної візуальної культури

Abstract

Visual experience is formed predominantly in mediating modes of modern media. The amount of information and speed of its rotation increases, the expansion of role of the sign and the text in production of symbolic values intensifies. This leads to emergence of a network community with its own subcultures, creates new powerful visualization tools that change people, their perception and cognitive abilities. A qualitatively new state of culture arises as a result of the creation of artificial environment and its rhizomatic "ingrain" in everyday life, the formation of a palimpsest model of time-space, compression-expansion of information, secondary image editing, actualization of all dynamic aspects of perception, etc. The concentrator of excessive information is a visual image that has the property of simultaneous presentation of parallel texts. Different visual forms (photo, television, and cinema) operate in special optical modes, which concern not only the "dynamic" or "frozen" view, but also the representation status that is considered by modern researchers in the discourse of simulation and illusory. The phenomenon of illusory, which is rooted in the very first "material" theories of perception, in context of archaisation of culture raises particular interest as a result of emergence of hybrid simulations and the expansion of media into human corporeality. The idea of total visualization as the desire for a simultaneous presentation of the palimpsest time-space of culture requires graduation for levels of illusory, which loses a terrifying reality mismatch and is contained in the phantoms of hyperreality. The study of the phenomenon of illusory requires diagnosis and interpretation of the phenomenon of non-existence in culture and in the format of hyperreality, the distinction between "true" and "false" simulacrons. Emergence of a submedial subject causes an ontological distrust, which was also present regarding first photos and cinema-images. Therefore, illusory, with its semantic ambivalence, leads us to a special way of faith (J. Derrida), as acceptance of its status of authenticity. In the opposites of presence - absence, visible - invisible, illusory goes beyond logic of binary opposition and becomes an actual concept of the theories of simulation and illusory. Relevant question is how modern civilization produces mechanisms for counteracting the simulacrum, which requires, firstly, diagnosis and interpretation of the problems of non-existence in culture, the distinction between true and false simulacrons. Secondly, the study of the problem of simulation and illusory with value emphasis, in particular, by expanding understanding of the nature of the image and the interaction of different formats of reality is needed.